Gina Paige’s magic lies at the intersection of culture, science, and business. Her passion for helping individuals connect to their cultural identity, and her role as a bold, risk-taking pioneer have secured her a place in history. With a career that spans nearly thirty years, she has become the go-to expert on DNA-based ancestry tracing for people of African descent.
After a career in Fortune 100 companies, she co-founded AfricanAncestry.com with Dr. Rick Kittles in 2003. AfricanAncestry.com is the first consumer DNA-testing company established to help people of African descent reconnect with their ancestral heritage using genetics. Since its founding, AfricanAncestry.com has empowered more than one million people of African descent with information on their African country and tribe of origin.
Some of the most notable people to discover their African roots with AfricanAncestry.com include Oprah Winfrey, Dr. Maya Angelou, Coretta Scott King, Chadwick Boseman, Samuel L. Jackson, Taraji P. Henson and India.Arie. Gina’s own roots trace back to the Kru of Liberia and the Fulani and Hausa of Nigeria.
Gina travels the world sharing her wisdom on culture, empowerment, and community through the lens of Black identity. As a speaker, The New York Times Travel Show, The Wall Street Journal Health Forum, TEDx ChulaVista, NAACP, Howard University, Stanford University, Smithsonian Museum of African Art, Planned Parenthood, DC Public Schools, and The Walt Disney Company are among her list of clients.
Her work has been featured on PBS’ Finding Your Roots with Dr. Henry Louis Gates, Jr., Sister Circle Live, Essence Magazine, Wall Street Journal, TV One, USA Today, Buzzfeed, The Breakfast Club with Charlamagne tha God, OkayAfrica and CNN’s Black in America series amongst others.